In Norway, Christmas beer has been brewed for more than 1 500 years! For the Vikings, beer was such an essential part of life that brewing for the winter celebrations was mandatory. Skipping was literally a crime! The brewing law eventually vanished, but the Christmas brew most certainly did not.

Dark and Full-Bodied for the Mid-Winter Holiday

So, what makes Norwegian Christmas beer special? First of all, it’s released only for the holiday season. Not so shocking. The labels feature Santa Claus, Christmas ornaments, candles, and other Christmas illustrations.

A Visual Tradition

Classic Christmas Beer Labels

Classic Norwegian Christmas beer label
Classic Norwegian Christmas beer label
Classic Norwegian Christmas beer label
Classic Norwegian Christmas beer label
Classic Norwegian Christmas beer label
Classic Norwegian Christmas beer label

The number of breweries in Norway has skyrocketed in recent years, and pretty much all of them take pride in creating their own special Christmas beer. As a result, the selection is enormous. But most have some things in common; they are dark, full-bodied, and rich in malt flavor. You’ll often find the slight taste of roasted nuts, chocolate, caramel, spices, or dried fruit. The traditional breweries tend to offer dark lagers, while newer ones lean toward robust, dark ales.

For many, Christmas beer is the perfect companion to Norway’s heavy Christmas dishes, including pinnekjøtt, ribbe and lutefisk.

Cheering From the Viking Age

Ritual beer drinking was an essential part of the Norse celebration of midwinter. In Norse mythology, beer had a divine origin and was considered a sacred drink. It was served at major life rituals — birth (barnsøl), death (gravøl), and marriage (festeøl). And, of course, during the winter feast itself (juleøl). Beer held such importance that the tradition continued well into the Christian era. After all, long before Christianity reached Norway, the Vikings already celebrated jul. But for entirely different reasons.

Want to know more about how the Vikings celebrated mid-winter (yule)? Read this article!

As mentioned, it was an actual crime not to brew Christmas beer. According to the old Gulating law, the farms in Norway were legally required to brew Christmas beer and share it with their neighbors. The punishment for failing to do so could be severe. Worst case scenario, you could lose your farm and even be banished from the country!

Since then, Christmas beer has kept its place in Norwegian culture and remains an important part of the holiday season. During World War II, juleøl was banned, but the tradition was revived in the mid-1950s.

Also from Setesdal comes the word “Jólebassi” is the Setesdal word for julebukk (yule goat). In the old days, a julebukk was literally a billy goat slaughtered for Christmas. Later, the word came to refer to the people who, during the Christmas season, wandered from farm to farm wearing goat masks, completely unrecognizable. Part of the fun was guessing who the jólebassar were. When they visited, adults would offer them beer or a small dram. This tradition still lives on in parts of Norway to this day.

Illustration of the Christmas beer label Jølebassen featuring a blue goat-masked figure in front of a dark spruce forest with falling snow.
One of the Christmas beers from Bygland Bryggeri in Setesdal. Illustration: Bygland Bryggeri

Each year, newspapers run Christmas beer tastings, awarding the top brews of the season. Juleøl is both a piece of cultural heritage and a seasonal delight!

A Real Keeper

Like other strong, dark beers, Christmas beer is naturally long-lasting. Some people even think it tastes best the following Christmas. The strongest varieties can be aged for several years if stored in a cool, dark place, gaining deeper flavors of dried fruit and nuts over time.

And of course, there are alcohol-free Christmas beers for those who prefer that. Juleøl today is something (most) Norwegians enjoy responsibly, not something to get wasted on.

One thing is for sure though, that old Viking tradition is going nowhere in Norway!

Two mugs of foaming dark Christmas beer on a wooden table, with the words Merry Christmas in gold lettering beside them.

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